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Archive for January 2008

Tata Nano Can’t deny aspirations

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The unveiling of the Tata Nano is something for which Ratan Tata and the Tata group should be applauded

Avinder Bindra who is CEO of Arx Analytics and Advisory Pvt. Ltd, a financial research and consulting firm Write an article in Mint.

In an earlier article published in Mint, I had questioned whether the Tata group strategy of overseas expansion is in the best interest of the shareholders. However, the unveiling of the Tata Nano is something for which Ratan Tata and the Tata group should be applauded.
Yes, there are detractors galore, whining about the environment, congestion, road safety and so on. What they are missing is that this car, soon to be followed by numerous others, is another step in the economic development of the country. This is similar to the introduction of the Ford Model T or the Volkswagen, which led to the building of highways and autobahns, and to the creation of thousands of jobs.tata-nano2.jpg
As someone who faces the issue of congestion while commuting to New Delhi from Gurgaon every day, I see, and am optimistic about, the improvements taking place and the public transportation systems under development. Unfortunately, because of the politicians we elect, India’s development model is the reverse of that of Singapore, South Korea and China, where development follows infrastructure. Here, infrastructure follows development (please spare me the “we are a democracy” refrain). When rural Indians start using the Tata Nano —given Indian creativity they will soon use it to carry farm produce and milk cans to village mandis, to visit relatives or city malls—they will demand better roads and better facilities and the situation will improve.
Road safety is obviously a concern, with or without the Tata Nano. The way to improve safety is not by beating our chests about more cars on the road, but by having the police enforce law. A recent sting operation seems to indicate that New Delhi’s Blueline buses are responsible for deaths almost on a daily basis, because the drivers are being allowed to get away. The recent move to make drunken driving a criminal offence is certainly a step in the right direction, provided it is enforced. To say that road safety will deteriorate because the Tatas might build a million more cars, is disingenuous.
The critics who probably are all comfortably middle class, with pet projects such as protesting some trees being cut by the Metro, don’t seem to understand the aspirations of the people. We all want to have electricity and running water and flushes. We all want to upgrade from bicycles to motorcycles and now to Nanos. We all want our children to get quality education.
Yes, part of that aspiration should also be to leave the world a better place for our children. But to the man who is starving, the priority is to get a job to feed his family, to have a roof over his head and to be able to educate his children.
With education will come a better understanding of the preservation of the environment—an example of this is the reduction in firecrackers during Diwali in New Delhi because of schoolchildren getting educated about the ill effects. This is the path which the developed world has gone through—remember the Industrial Revolution or the corruption of New York’s Tammany Hall era. This does not mean that one condones the destruction of the environment in the interest of development. There has to be a balance between the two. It should not be one at the cost of the other.
To Ratan Tata and his team, I say well done, and wish you the best of luck for your new dream of providing filtered water to the masses at an affordable price.
Source :- http://www.livemint.com

Written by tatananoindia

January 24, 2008 at 6:00 am

Posted in Tata Nano

Tata Nano: The World’s Cheapest Car

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tata_car1.jpgMr. Ratan N. Tata, Chairman of the Tata Group and Tata Motors, today unveiled the Tata ‘NANO’, the People’s Car from Tata Motors that India and the world have been looking forward to. A development, which signifies a first for the global automobile industry, the Tata Nano brings the comfort and safety of a car within the reach of thousands of families. It will be launched in India later in 2008. This Tata Nano would be produced at the Singur plant in West Bengal. The car will comply with Bharat III & Euro 4 emission norms.

Stylish, Comfortable:
The Tata Nano , designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance. Tata Nano will be available in two major models standard and deluxe versions with AC.

tata-car.jpgThe car’s dashboard features of Nano are it just have a speedometer, fuel gauge, and oil light. The car does not have reclining seats or radio. The shock absorbers are basic. The lightweight car has only one windshield wiper instead of two.But will have no power steering. The Nano is smaller than a Maruti 800, but has 21 per cent more volume or space inside than the Maruti 800. Mr. Ratan Tata said that the dealer price of the car will be Rs 1 lakh, plus value-added tax (VAT) plus transport charges.

Fuel-efficient engine:
The Tata Nano Car has a rear-wheel drive, all-aluminium, two-cylinder, 624 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft. It have a mileage of 23 km per litre

Meets all safety requirements:
The Tata Nano Car’s safety performance exceeds current regulatory requirements. With an all sheet-metal body, it has a strong passenger compartment, with safety features such as crumple zones, intrusion-resistant doors, seat belts, strongtatananow.jpg seats and anchorages, and the rear tailgate glass bonded to the body. Tubeless tyres further enhance safety.

Ratan Tata, while launching the Nano, said: “The car will meet all current safety norms and all emission criteria. The pollution it will cause will be lower than 2-wheelers.”

Anand Mahindra, managing director for Mahindra & Mahindra, Tata Motors’ primary competitor, said before the unveiling, “I think it’s a moment of history and I’m delighted an Indian company is leading the way.”
The Nano will go on sale in India later this year with an initial production run of 250,000 a year. Tata says it will offer the Nano in other emerging markets in Latin America, Southeast Asia and Africa within four years.

Jagdish Khattar, a former head of Maruti 800 manufacturer Maruti Udyog Ltd., says it’s too early to say whether the Nano will overtake the original.
“It’s a good product but it’s still too early to say whether it will overtake the 800 because it caters to a totally new market segment,” he said while watching a live telecast of Tata’s press conference after unveiling of the Nano.

Tata’s Nano fulfills common man’s dream. It fulfills the need of the common Indian who aspires to move from a two-wheeler to a four-wheeler. So Just Go threw it.

More Detail Comming Soon >>>

Written by tatananoindia

January 12, 2008 at 6:05 am

Posted in World Cheapest Car